Design as Question

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Design is the deliberate arrangement of constraints to shape behavior.

That's it.

Benchmarked against Awwwards SOTY standards. Built to WCAG AAA.

The Bare Fundamental

You take a situation where humans encounter friction.

You make choices about form, sequence, material, language. Those choices either reduce friction or redirect it.

The arrangement is intentional. The outcome is measurable.

A Bit of History

1919 Bauhaus Form follows function
1960s Rams As little design as possible
1988 Norman Mental models, not objects

Current Pioneers

Frere-Jones, Carter, Schwartz Type as infrastructure
Irma Boom Format is content
Kenya Hara Subtract until essential
Bret Victor Epistemologies, not screens
Neri Oxman Design at molecular level

The Facade

The Instagram grid of pastel gradients?

That's also design. It's design optimized for attention capture.

The problem is when it pretends to be something else.

What Design Gives

The Archives

// work.2024–2026