The Challenge
Redshaw Advisors faces declining revenue (-18% YoY) and zero digital presence despite 20 years of carbon market expertise.
The EU's Carbon Border Adjustment Mechanism (CBAM) enforcement on January 2, 2026 creates urgent market need — but Redshaw lacks channels to reach new audiences.
The Solution
Dual-channel architecture leveraging Redshaw's expertise through distinct brand experiences.
CarbonSeer
Enterprise Carbon Intelligence for CFOs, Managing Directors, and government officials navigating CBAM compliance.
Custom dashboards with Persefoni integration, real-time tracking, predictive analytics, and automated EU reporting.
CarbonBuster
"Who You Gonna Call? REDSHAW!"
- Seinen Manga — Visual storytelling for Gen Z/Millennials
- Audio Jingle — Earworm brand recall
- Social-First — TikTok, Instagram, YouTube Shorts
- Character-Driven — CarbonBuster Squad narratives
15-Week Journey
Research → Strategy → Creative → Production → Launch
W1-3
Research & Discovery
W4-6
Strategy & Positioning
W7-9
Creative Development
W10-12
Production & Build
W13-15
Testing & Launch
Academic Project
DSN-0303: Creativity in Advertising & Marketing
Hult International Business School, San Francisco
Professor Lindsay Butcher
November 2025 – February 2026
This campaign responds to a real-world brief addressing Redshaw Advisors' declining market position and the urgent CBAM compliance deadline.
Let's Connect
Built by Kartavya Jharwal for DSN-0303
Campaign Links
Connect
Hult San Francisco
Prof. Lindsay Butcher
Fall 2025