Campaign Strategy 2025-2026

REDSHAW ADVISORS

20 Years Carbon Market Intelligence
Two New Channels

Kartavya Jharwal

The Ambitious Polymath

Project Overview

The Challenge

  • Redshaw Advisors: £100M revenue, 20-year carbon market authority
  • Declining sales. CBAM enforcement: January 2, 2026
  • Client acquisition challenge. Digital presence gap.

The Solution

Two-layer campaign architecture:

CarbonSeer B2B

  • Enterprise custom dashboards
  • Built with Persefoni integration
  • C-suite decision-maker focus

CarbonBuster B2C

  • Carbon intelligence made accessible
  • Seinen manga storytelling
  • Gen Z/Millennial audience cultivation

Professional by Work, Human in Design.

B2B Campaign

CarbonSeer

Enterprise Carbon Intelligence

Custom compliance dashboards for CFOs, government officials, MDs, and partners

No one-stop solution exists for carbon compliance.

Every enterprise needs bespoke dashboards for:

  • Unique carbon footprints
  • Custom recordkeeping systems
  • Industry-specific regulations
  • Geographic compliance variations

CarbonSeer: Redshaw's 20-year intelligence layer

  • Built on Persefoni infrastructure
  • Co-created solutions for complex compliance needs

Campaign Touchpoints

  • Enterprise dashboard (custom builds)
  • LinkedIn intelligence posts
  • Email compliance briefings
  • Static visual explainers
View Full Campaign

Live CarbonSeer Dashboard: Global net-zero commitment tracking

B2C Campaign

CarbonBuster

Carbon Intelligence, Human Stories

Training and guidance for Gen Z, Millennials, interns, founders, and future decision-makers

Before enterprises need dashboards, teams need carbon literacy.

CarbonBuster makes carbon markets accessible through:

  • Seinen manga storytelling (human carbon narratives)
  • Guerrilla campaign creative
  • Cultural bridge for technical concepts
  • Cult following engagement model

The intelligence layer that builds future clients.

🎵

"Who You Gonna Call? REDSHAW"

The sonic identity across all CarbonBuster touchpoints

Campaign Touchpoints

  • Seinen manga series (print/digital)
  • Corporate jingle (audio identity)
  • Social content (LinkedIn/Instagram)
  • Email education series
View Full Campaign

The Carbon Story: 2005-2025, from market emergence to CBAM enforcement

The Process

15 Weeks: From Crisis to Campaign

Week 1-3 October

Discovery

  • Initial Redshaw brief analysis
  • CBAM opportunity research
  • Business model understanding
  • First RFP response concepts
Research & Sketches
Week 4-7

Development

  • Brand system evolution (Navy/orange + typography)
  • Carbon Forward group project parallel work
  • Pentagram vs Superunion case study
  • Interim presentation + professor feedback: "Be grounded"
Brand Guidelines
Week 8-11

Crisis

October 23 Laptop crash. Total data loss.
  • System reconstruction under deadline
  • The ugly phase: unrefined iterations, delete button temptation
  • Subscription model insight: Redshaw isn't consultancy pivot, it's intelligence infrastructure
Recovery & Iteration
Week 12-15 November

Execution

  • Dashboard positioning finalized
  • Manga creation sprint
  • Persefoni integration strategy
  • Live Streamlit deployment
  • Final presentation preparation
Final Executions

This wasn't linear. This was professional.

Lost everything October 23
Rebuilt from chaos 3 weeks
Delivered December 4